Not in those words...Official Blog of The Super Bowl

You know what really grinds my gears? All these ads having to use "the big game" instead of the Super Bowl. It is so dumb that Best Buy has to say "It will be delivered in time for the big game" rather than say what we all know they mean -- Superbowl Sunday. NFL people listen to me. Nobody thinks there is any endorsement, implied or otherwise, if a company uses the words "Super Bowl" in their ads. Stop being so stupid, assfaces.

Back to you, Tom.