We won't be fooled again

Apparently, audiences around the country stayed away from "Fever Pitch" in droves during this, its opening weekend. Yes, movie audiences have become much more savvy in the last decade, but I was not expecting them to do this. See, Fever Pitch has what I like to call the "bait and switch" tactic written all over it. The most famous move to use this method (and to great success) was Jerry McGuire. You market the movie as a sports movie to get all the guys to come to see it with their girlfriends, but once they get in the doors, they quicky realize that it is a chick flick.

Male audiences must have realized that Fever Pitch was a prime suspect for the bait and switch and accordingly saw something else this weekend. Bravo, fellas. Don't fall for it again. Screw Hollywood.